Apr 25, 2022
In Business Forum
Max enables a smooth transition from Smart Country Email List Shopping campaigns to local campaigns. Through the self-service tool that performs one-click upgrades, advertisers decide when they want to upgrade the campaign. This feature will be available from mid to late April. How will it work? Learnings are used with existing campaigns to maintain Country Email List consistent performance. How advertisers will use it? Supported by recommendations, advertisers can upgrade campaigns one at a time. This can be done via the campaign table in bulk or via the editor/API. Retailers who upgrade Smart Shopping campaigns to Performance Max Country Email List see an average 12% increase in conversion value with the same or an improved ROAS. Read more about Smart Shopping & Local Country Email List Campaigns here. Estimated conversion value reporting – released Understand how conversion delay affects the value you have received so far and what additional conversion value can Country Email List be expected Country Email List in the coming days. The report introduces conversion lag forecasts for campaigns that use a maximum conversion value bidding strategy. The conversion delay represents the average Country Email List time between the click and conversion. Estimates extrapolate how much additional conversion value the advertiser is likely to receive given the delay. Read more about Estimated Conversion Value here. Lower tROAS opt-in criteria – beta Use and Country Email List scale tROAS bidding strategies across your account, regardless of campaign volume. Google is relaxing the tROAS opt-in criteria and making it easier to use across smaller campaigns. Previously, campaigns had to have 15 conversions in the last 30 days to use tROAS. Now they are moving Country Email List these requirements to the account level. They will also allow advertisers below this threshold to use it. But they do show a reminder in the frontend to recommend waiting to get more conversions. Extended Text Ads and Country Email List Responsive Search Ads – Released From June 30, 2022, responsive search ads will be the only search ad type that can be created or edited in standard search campaigns.