Jun 19, 2022
In Business Forum
Hua Xiaozhu is a software owned by Didi, executive list known as "Pinduoduo in the taxi industry"; focusing on the sinking market, new users have very executive list high subsidies and discounts, and can also make social fission to make money, get It has attracted a large number of users; the author of this article has conducted a detailed analysis of the Hua Xiaozhu APP, let's take a look. 1. Experience environment Hua Xiaozhu Taxi Product Analysis Report The direction of experience Hua Xiaozhu, And packaged them into Beijing Hongyibo Technology executive list which is wholly owned by Didi. In March 2020, the car-hailing service of changed its face to become "Hua Xiaozhu Taxi", with the slogan of "lowest price on the whole network" as the main slogan. After the trial operation in Zunyi and Linyi, it quickly entered the third- and fourth-tier cities and has executive list now settled in 120 cities. City. Hua Xiaozhu mainly focuses on the sinking market. Its operation method is similar to Pinduoduo, executive list and it provides a lot of subsidies at both ends of passengers and drivers; and adopts the social executive list fission mode, users can continue to obtain coupons through check-in, friend assistance, etc., and passengers can get new tickets award. We will start from Hua Xiaozhu's Pinduoduo-style operation, analyze the split scenarios of Hua Xiaozhu, analyze the feasibility and risks of Hua Xiaozhu's model, as well as the deep meaning and purpose of Didi's move. 3. Product positioning and user analysis 1.