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Md Monower hossain
Jun 21, 2022
In Business Forum
The challenge executives face is clear. How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives Special leads agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. It was a theme that was reinforced presentation after presentation. So how do we address this issue? It’s Difficult The executives at the event were honest about how Special leads segmentation and personalization are some of the most difficult challenges they currently face. How do you truly capture intent because behavior is not Special leads enough? The VP of Client Strategy of the DAC group said “No one is in the perfect nirvana state”. Content in Context Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context. This theme was best illustrated by Jon Special leads Busman, Global Marketing, CMO Initiative Lead at IBM. He discussed two customer journeys that were exactly the same, but the context was incredibly different. He used Special leads the example of buying flowers for someone. Regardless of the reason for purchase, the transactions and the Special leads behaviors are the same—go online, choose a bouquet, enter an address, and purchase the flowers. If marketers were to segment or personalize messages purely based on the transaction, they may write messages of congratulations when the flowers were for someone who experienced a loss. Creating Special leads personalized messages is not enough; the messages must work within the context of customer experience. Shape Experiences Once we understand the context, as marketers we should focus on shaping experiences.
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Md Monower hossain

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