Him to explain why it's a cat. In my book on the brazil phone number list future of digital marketing, I explain that one of the roles humans should play is that of a ppc driver, someone who monitors automations and can make course corrections if bad data leads bad deeds. Understand what the machine does and make sense of the data it uses to make brazil phone number list its decisions. That's pretty much what hal varian said in the quote I mentioned earlier. If automation doesn't work or you don't trust it.
Consider automation overlay if brazil phone number list you think automation will become even more ubiquitous in ppc in the future, it makes sense that we should learn how the automations given to us by engines work so that we can optimize them brazil phone number list by managing their parameters. It's the simple principle that humans + machines are better than machines alone. But I think in pp.
There's an added meaning to that premise. Maybe brazil phone number list the equation should be: "Human (account manager at my company) + machine (automation created by google) is better than machine alone. "An brazil phone number list advertiser's concern isn't just that the machines are taking over our jobs, but it's that the machines are being built by google, which also collects a large chunk of our advertising dollars. As a former googler, I'm sure google is trying to do the right thing, but there's nothing wrong