A market is a crowd with similar interests or characteristics. For example, "women with small children" is a market. A target market is group of people that you are interested in selling your products to. It stands to reason that the more you know about your target market and what's important to them, the more success you'll achieve when you start selling to them.
Creating a prosperous handmade jewellery business depends on knowing who your potential clients are and precisely what they are looking to buy. Keep in mind, it is much better to sell people what they already want than to try to sell them stuff they email list don't need. Action Steps to Target Your Market Correctly: 1. Determine your audience. Who are you marketing to specifically? The more precisely you drill down, the easier it will be to find your market and go to them.
Remember, nobody is looking specifically for you. They look to fill their needs. 2. Research your market. Is the target market a good one? Are there people in quantity trying to find related items and spending money on the internet? If not, then move on to researching another market until you find one that you like, that you can make merchandise to suit, and that's easy to target online. 3. Become clear on who your target market is.