On the other hand, what is in the ingredients is often because consumers are becoming more and more aware of various skin care knowledge, and thus require more clear ingredient efficacy. In September this year, when the Shiqu Insight Engine monitored some beauty brands on the whole platform, it found through machine insights that the words related to "fruit" were rapidly rising from the waist and tail of high-frequency words, which is precisely because consumers value its "anti-resistance". "oxidative" and "anti-wrinkle" effects. In 2020, 7 trends will push beauty forward Among the brands this year, both overseas The Ordinary and domestic HPF are emerging brands that have
become popular through the simplicity and transparency of the main ingredients. Well-known brands such as OLAY are also popular in the market because of the whitening effect of niacinamide. Under the influence of successful brands' influence of Internet celebrity products and the popularization of more and more skin care KOLs, consumers will pay more and more attention to ingredients. In 2020, 7 trends will push beauty forward Top 10 Essential Ingredients in 2019丨Data source Shiqu sms marketing service Insight Engine In the end, consumers’ increasing attention to ingredients is essentially the need to know the efficacy, the risk, and the need for more transparent product information. With transparency, ingredients will also