However, the gist of the statement is true: conversion Special Database optimization should be the critical cornerstone in any online strategy. If you think about it, organizations invest a lot of budget to encourage their target group to visit their website. If that visitor then decides to spend some of their limited attention on your website, organizations Special Database will invest relatively less resources to convert this visitor into a customer. And that while they are actually further down that funnel. Let's first look at possible reasons why organizations don't choose conversion optimization. Research on conversion optimization among customers among our Special Database own consultants made the following statements: “The focus is on advertising, conversion optimization is not top of mind.
“It is seen as too big an Special Database investment.” “They probably don't realize that their landing page may not be optimal and they think it's not that bad.” In short, there is a belief that conversion optimization costs a Special Database lot of time and money, and that the current form of the website is optimal. In my opinion, the power of conversion optimization (excluding the giants who do get it) is grossly underestimated. What is the advantage of optimizing in addition to advertising on the site itself? Also read: More conversion on your landing page [3 tips] 1. You learn more about your target group in a shorter time With conversion optimization you Special Database learn more about your target group faster.
Because you are conducting Special Database experiments on visitors who are already further down your funnel, you can test hypotheses in detail and more precisely to overcome certain uncertainties that still exist in your visitors. For example, if your target group reacts strongly to a certain type of social proof, you can examine how you Special Database can focus more with the resources at your disposal to collect more of this social proof. For example, if it turns out that your target audience converts easily, if you better explain how the expected delivery Special Database date is established, visitors will understand you better and therefore convert faster.