You can use this briefing to indicate that the influencer must clearly communicate that it is a paid collaboration. If you do not state this clearly, the influencer risks a fine and people can file a complaint with the Advertising Code Committee. The amount of these fines is still unknown. Fax Number List For now, the regulations only apply to influencers with a reach of more than half a million, but reports from Fax Number List the supervisory board show that it may later also apply to smaller influencers. Perhaps a reassurance. The supervisory board prefers to focus on education and information about what is and is not acceptable when uploading commercial content, rather than immediately imposing fines.
But, in the end, it is up to us as communication professionals to record things well and to provide a good briefing. This too is part of our job, to sometimes be the moral compass and Fax Number List sound the alarm. Not only to comply with legislation, but also to be transparent in our work. With the right influencer match and message, you don't have to be sneaky, it sells itself! Are you considering collaborating with influencers? Influencer marketing is being used more Fax Number List more. It's a great way to reach your target audiences and create positive brand associations.
It is important to select only the right partners. Could you use Fax Number List more handles? Our handy online course teaches you how to make influencer marketing part of your brand strategy. Tell me more! Read 2 comments Others also read More brand value with influencers as a marketing force these are Instagram's advertising rules Looking for influencers? Fax Number List a look at the talent in your own target group About the author Danique van Gerner Danique van Gerner works as an Account Executive at TEAM LEWIS, an international PR and communication agency. In her role, she and her team are responsible for strategic communication campaigns for clients such as Shopify.