There are various processes you can take to better understand who your target audience is. We recommend a minimum audience size of 10,000 people, but a little below that isn't too bad as long as you know you're getting pretty reliable answers. However, if you want to do something like A/B testing, you may need a larger sample size. Determining who is most interested in purchasing your product all depends on specific demographics. The targeting options provided in the sidebar are: Location – You can specify a specific location for your analysis. This can be anything from country to zip code.
You can also exclude whatsapp database locations. Demographics – This is usually age and gender, but this tool also allows you to specify your relationship status, occupation, and education. Interests – You can choose to narrow your audience set based on your favorite Facebook pages, hobbies, and interests. Behavior – This option allows us to collect information about people based on their activity on Facebook as well as their activity on Facebook, such as purchasing behavior, travel preferences, device usage, etc. Advanced – Based on the information you have already collected, you can refine your audience to not only your existing customers, but also "Lookalike" audiences who share similar traits with your existing customers.
We recommend paying special attention to two of these targeting options: interest-based and behavioral targeting. Interest-based targeting allows you to focus and attract people to specific subjects related to your product. It could be a particular aspect of your niche, or a particular brand or product with unique characteristics that resonate with your audience. Then you can focus on the brand or model of the particular type of product you are interested in. Behavioral targeting , on the other hand, aims to target people based on their purchase history or target intent based on their behavior. This allows you to learn more about your target audience's specific psychology, so you can better serve their needs and seek them out on their preferred channels.